Prof. Dr. Sylvia Chan-Olmsted

Sylvia Chan-Olmsted is the Director of Media Consumer Research and former research dean at the University of Florida. She teaches brand management, consumer and audience analytics, and media management. Her research expertise includes digital/mobile media consumption, branding, and strategic management in emerging media/communications industries. A prolific scholar, her current studies involve audience engagement conceptualization and measurement (implicit-explicit integration), development and marketing of mobile media content, cross-platform audience behavior, online ad avoidance, and branded content. Dr. Chan-Olmsted has conducted consumer research for the U.S. National Association of Broadcasters, the Cable Center, Nielsen, Google, Huffington Post (Germany), Bertelsmann (Gruner + Jahr), Association of Top German Sport Sponsors (S20 group), and various industry partners. Recipient of over 20 national and international research awards, Dr. Chan-Olmsted holds the Al and Effie Flanagan Professorship at the University of Florida.